What to do when it's your turn (and it's always your turn) by Seth Godin


I'm going out on a limb. Want to come? 

A new kind of book for people hoping to do work that matters.

NOW SHIPPING. [Ready to order?] More than 100,000 copies in print. If you want to see the bonus video below, use the password areyouagenius

One of the 100 best books of the year, says Inc. magazine.



I think we're wasting the chance of a lifetime.

This is an urgent call to do the work we're hiding from, a manifesto about living with things that might not work and embracing tension when doing your art.

The book:

Some of the people featured in the book include:

Mark Frauenfelder, Timothy Leary, Grace Hopper, Miles Davis, Stephen King, Neil Gaiman, Leonardo Davinci, Leonard Bernstein, Ai Wei Wei, Erich Fromm, Mike Ambassador Bruny, Allison Myers, Akira Kurosawa, Walter Mischel, Richard Nixon, Isaac Asimov, Ella Fitzgerald, Gutenberg, Shirley Chisolm, Heisenberg, Madame Curie, The Staypuft Marshmallow Man, and David Crosby.

[About the cover: That's Annie Kenney, who died about 70 years ago. She was a mill worker in England, a member of the downtrodden working class, and an early suffragette. At a rally for women's right to vote, she asked a member of Parliament for his position on the issue. When he refused to answer, she pushed back, making such a ruckus that she went to jail for three days. Her courage amplified a movement that ended up changing the world. Millions of women could have taken their turn in that moment, but it took Annie to step up and do it.]






A full-color book in the form of a magazine, without ads, but with heart and soul and speed.

I hope you'll consider buying multiple copies at the discounted price to share with friends, co-workers and people on your team. It’s the shared copies that make this project work, and it’s the shared copies that will help create the change you seek in the people around you.



Thanks for engaging in this community-based publishing project. With your help, we can spread the word and change (part of) the world...

[If you order one, I'm going to send you two... and scale it up from that. The entire project is based on the simple idea: "Tell the others".]



Here's an overview of the order options

Order one, get two. Order three, get five.... Click a box then add to cart.

You can also order one copy (and get one free) for $ 34 plus shipping