I'm going out on a limb. Want to come? 

A new kind of book for people hoping to do work that matters.

NOW SHIPPING. [Ready to order?] More than 100,000 copies in print. If you want to see the bonus video below, use the password areyouagenius

One of the 100 best books of the year, says Inc. magazine.


I think we're wasting the chance of a lifetime.

This is an urgent call to do the work we're hiding from, a manifesto about living with things that might not work and embracing tension when doing your art.

The book:

    • Is in full color throughout. It feels more like a high-end magazine than a book, and I think even people who hesitate to buy and read books will be engaged by this one.

    • The format is new for me and as far as I know, no author has written a book quite this way. 

    • It pushes us to dig deep inside so we can do better work and impact the things we care about.

    • Is urgent, personal, in-your-face and as honest as I could make it.

  • You can read more than forty reviews and blurbs by clicking right here. And, as a reward for people who read carefully, take $6 off any order by using the discount code fineprint.

    Some of the people featured in the book include:

    Mark Frauenfelder, Timothy Leary, Grace Hopper, Miles Davis, Stephen King, Neil Gaiman, Leonardo Davinci, Leonard Bernstein, Ai Wei Wei, Erich Fromm, Mike Ambassador Bruny, Allison Myers, Akira Kurosawa, Walter Mischel, Richard Nixon, Isaac Asimov, Ella Fitzgerald, Gutenberg, Shirley Chisolm, Heisenberg, Madame Curie, The Staypuft Marshmallow Man, and David Crosby.

    [About the cover: That's Annie Kenney, who died about 70 years ago. She was a mill worker in England, a member of the downtrodden working class, and an early suffragette. At a rally for women's right to vote, she asked a member of Parliament for his position on the issue. When he refused to answer, she pushed back, making such a ruckus that she went to jail for three days. Her courage amplified a movement that ended up changing the world. Millions of women could have taken their turn in that moment, but it took Annie to step up and do it.]




    A full-color book in the form of a magazine, without ads, but with heart and soul and speed.

    I hope you'll consider buying multiple copies at the discounted price to share with friends, co-workers and people on your team. It’s the shared copies that make this project work, and it’s the shared copies that will help create the change you seek in the people around you.


    Thanks for engaging in this community-based publishing project. With your help, we can spread the word and change (part of) the world...

    [If you order one, I'm going to send you two... and scale it up from that. The entire project is based on the simple idea: "Tell the others".]



    Here's an overview of the order options

    Order one, get two. Order three, get five.... Click a box then add to cart.

    You can also order one copy (and get one free) for $ 34 plus shipping

    Seth Godin

    Seth is the author of 17 bestselling books that have been translated into 35 languages. He's a popular blogger and the founder of several companies. Mostly, he's a teacher.

    Author and entrepreneur, maker of ruckuses

    Seth Godin

    Author and entrepreneur,
    maker of ruckuses

    If you need to catch up, here are some previous books...

    Millions and millions read and shared so far


    Purple Cow

    The bestselling marketing book of the decade

    Free Prize Inside

    How to make a purple cow

    Meatball Sundae

    Smart marketing in the digital age

    Permission Marketing

    Delivering anticipated, personal and relevant messages to those that want to get them. A "Best Book" from Fortune.

    Unleashing the Ideavirus

    Ideas that spread, win


    The Icarus Deception

    Overcome the brainwashing and realize what you're capable of creating.


    What will it take to be missed if you're gone?


    We need you to lead us.

    The Dip

    Being the best in the world is underrated.

    The rest

    Small Is the New Big

    Some of the rest of my blog

    Survival Is Not Enough

    What change does (and could do instead) to organizations

    V is for Vulnerable

    An ABC book for adults

    Watcha Gonna Do With That Duck

    Some of the best of my blog

    Answers to frequently asked questions:

    Is the live Q&A now available in a recorded form?

    It is not longer live. I'm sorry to say that it was deleted after a year of being online. As a consolation, though, I recommend listening to this talk, which is based in part on the book. Thanks.


    Yes, bonuses. Buy one, I'll send you two. Buy 99, I'll send you 120. And in between. The purpose is simple: the book is published to be shared, to make change, to allow you to generously share an idea.

    Will there be a Kindle edition?

    Probably not, certainly not this year. I want this to be on paper, to be in color and to be shared. A book like this can be a physical reminder of change.

    How long is it, what's it like?

    The book is 160 pages long. As for what it's like, you really can't know until you read it. If you're the sort of person that needs to know, best to ask someone who already has a copy. (Check out the pictures in the video though... it's a pretty exciting format.)

    Why is international shipping so ridiculously expensive?

    I have no idea. It would be cheaper for me to put 100 copies in a suitcase and fly to Sydney. International shipments go by courier, and it’s unfortunately really expensive. 

    BUT! If you want a single copy in English and you want a cheaper way to get it internationally, check out CEO READ.

    What if I need six copies?

    Feel free to pre-order two three-packs.

    Will there be an audio book?

    Sort of. I am thrilled to announce that I'm working with Sounds True and publishing a live audio that actually inspired this book. You can pre-order it right here. 100% of my royalties are donated directly to Acumen.

    I found a typo!

    Thanks for letting us know. Here's a simple way to give us the details.

    Are there international editions?

    We are in conversation with publishers around the world to print the book in various languages and countries. If you're a publisher with a history of doing this, please let me know. (seth@sethgodin.com)

    UPDATE: We're delighted to announce that Diateino will be publishing the book in French. Check here for the official announcement. 

    So, it sounds like what you're doing is taking the most powerful, personal messages of your blog and recent books, mixing them with evocative photos and then giving us a tool we can use to cajole and motivate ourselves and others?

    Nailed it.

    What should I do when I receive my copy?

    Tell the others.